How to get more Google reviews, the right way
The businesses with the most Google reviews aren't luckier; they ask every customer, at the moment the customer is happiest, with a direct link that takes one tap. Never pay for reviews or only ask happy customers: both break the rules.
Why reviews matter
Reviews are one of the first things people check before they call a local business, and Google lists review count and rating among the things that help a business stand out in local results. A steady flow of recent reviews also tells people you're still busy and still good.
Get your review link
In your Google Business Profile, choose "Ask for reviews" or "Read reviews", then copy the short review link Google gives you. Save it somewhere your team can reach it: in your phone's text shortcuts, your email signature and your invoice template. You can also turn it into a QR code for your counter, receipts or vehicle.
When to ask
- Right after a good result: when the job is finished, the appointment went well, or the customer says thank you.
- In person first: a quick "Would you mind leaving us a Google review? I'll text you the link" works far better than a cold email.
- With a follow-up: send the link the same day, and one gentle reminder a few days later.
What to say: templates
| Channel | Template |
|---|---|
| Text message | Hi Maria, thanks for choosing us today! If you have a minute, a quick Google review really helps a small business like ours: [link]. Thank you! Dana, Northside Auto Care |
| Subject: How did we do? Hi Sam, thanks again for your visit. Would you share a few words about your experience on Google? It takes about a minute and helps neighbors find us: [link] | |
| Reminder | Hi Maria, just a gentle reminder in case it got buried. Your review would mean a lot: [link]. Thanks either way! |
Tip: ask people to mention the service they used, like "AC repair" or "teeth whitening". It helps future customers, and it describes what you do in their own words.
Want a review system set up for you?
Our local SEO includes review links, request templates and replies to every review.
What is not allowed
- Paying or rewarding reviews: discounts, gifts or entries into a prize draw in exchange for reviews break Google's policies.
- Review gating: only sending the review link to customers you think are happy. Google's policies say not to selectively ask for positive reviews.
- Fake reviews: writing your own, or asking staff and family to pose as customers. The FTC's 2024 rule on fake reviews allows fines for this.
- Review stations: asking customers to leave reviews on a device at your premises can trigger Google's spam filters.
Build it into your routine
- Pick one person responsible for asking.
- Add the review link to your end-of-job text, invoice and email signature.
- Reply to every review within a day or two. Our guide on how to respond to Google reviews has examples.
- Check your count each month and aim to beat last month.
Frequently asked questions
How many Google reviews does a small business need?
There is no magic number. Aim to have more recent reviews than the competitors who show up above you, and keep them coming every month.
Can I offer a discount for a Google review?
No. Offering incentives for reviews breaks Google's policies, even if you don't ask for a positive review.
Can I ask for reviews by text message?
Yes, as long as the customer has agreed to receive texts from you. Keep it short and include the direct link.
Why did some of my reviews disappear?
Google's filters remove reviews they think are spam or break its policies, for example many reviews posted from the same place in a short time.