Google Business Profile checklist: how to rank higher in Google Maps
Short answerTo rank higher in Google Maps, complete every section of your Google Business Profile, choose the most specific primary category, add real photos, post weekly and reply to every review.
Get the basics exactly right
- Use your real business name with no added keywords.
- Choose the most specific primary category, then add secondary ones.
- Set a service area that matches where you actually work.
- Keep your name, phone and website identical everywhere online.
Fill in every section
- List each service with a short description.
- Write a description covering what you do, who for and where.
- Add hours, holiday hours and attributes.
- Upload a logo, cover and at least ten real photos.
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Keep it active
Post an update, offer or project photo every week. Answer questions in the Q&A section. Add new photos monthly. An active profile signals to Google that you're open and engaged.
Build reviews steadily
Ask every happy customer for a review with a direct link, and reply to every review within a few days. A steady flow of recent reviews beats a burst of old ones.
Frequently asked questions
How long until my Google Business Profile ranks?
Improvements can show within weeks, but competitive categories take months of steady activity and reviews.
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