Why not send ads to my homepage?
Homepages are built to introduce a business, not to convert one offer. Visitors land, see ten links and leave. A landing page removes distractions, answers the questions that stop people from enquiring, and makes one action obvious on a phone.
What makes a landing page convert?
A headline that matches the ad, a clear offer, proof (reviews, results, credentials), answers to objections, a short form or booking calendar, and fast loading. We write the copy first and design around it.
