Real estate social media management: what is included and what it costs
Real estate social media management means someone plans, creates and posts content that builds your name in your market, then turns followers into buyer and seller leads. Most agents and small teams pay roughly $500 to $2,000 a month, depending on how much video, how many platforms and whether ads are included.
What should be included?
- A monthly content plan built around your listings, your neighborhoods and the questions buyers and sellers ask.
- Content creation: listing posts, short videos, neighborhood guides, market updates and client stories.
- Posting and scheduling on Instagram, Facebook and, for many agents, LinkedIn, YouTube or TikTok.
- Engagement: replying to comments and messages quickly, because a fast reply is often the difference between a lead and a lost one.
- Ads, if needed: listing promotion, open house ads and seller lead campaigns.
- Monthly reporting on reach, enquiries and the posts that brought them.
What does it cost?
| Level | Typical monthly cost | What you usually get |
|---|---|---|
| Freelancer, basic | $300 to $800 | Scheduled posts on one or two platforms, mostly from your photos |
| Agency or experienced manager | $800 to $2,000 | Strategy, custom graphics and short video edits, engagement, reporting |
| Full service | $2,000+ | Filming, multiple platforms, ads management and lead follow-up for teams and brokerages |
Ad spend is extra if you run ads. Levela's social media management starts at $800 a month, billed monthly. See our guide to social media management costs for more detail.
What a good month looks like
| Week | Example content |
|---|---|
| Week 1 | New listing video walk-through; market update for your main area |
| Week 2 | Neighborhood guide (best coffee, parks, schools to look into); a first-time buyer tip |
| Week 3 | Client story with permission; "what $400k buys in [town]" comparison |
| Week 4 | Seller tip (pricing, staging); behind-the-scenes of an open house; just-sold post |
Need more ideas? See our real estate social media ideas.
Want this done for you?
We plan, create and post real estate content that builds your name in your market.
Which platforms matter most?
For most agents, Instagram and Facebook do the heavy lifting: Instagram for listings and video, Facebook for local community groups and older buyers and sellers. YouTube works well for neighborhood tours that people search for when relocating. LinkedIn suits agents who work with relocating professionals or commercial clients. Pick two you can do well rather than five you do badly.
Rules to keep in mind
- Fair housing: describe the property, not who should live there. Avoid wording about the kind of people a neighborhood suits.
- Housing ads on Meta: Facebook and Instagram treat housing as a special ad category, which limits targeting by age, gender and zip code.
- Brokerage and MLS rules: include required brokerage details and follow your MLS rules on photos and listing information.
- Client permission: get written permission before posting clients or their homes.
Do it yourself or hire help?
If you enjoy creating content and can post three to five times a week consistently, do it yourself and use a scheduling tool. Hire help when posting slips during busy months, when you want video but don't have time to edit, or when you want ads running alongside your posts.
Frequently asked questions
How often should a real estate agent post on social media?
Three to five times a week on your main platform is a good target, plus stories when you have listings or open houses.
Is social media management worth it for real estate agents?
It is when it brings enquiries, not just likes. Track how many leads mention your social media and judge it on that.
Can I target buyers by zip code with Facebook ads?
Not for housing ads. Meta's special ad category for housing restricts targeting by zip code, age and gender, so campaigns use wider location targeting instead.
How much does Levela charge?
Social media management starts at $800 a month, billed monthly, with no long contract. Ads management starts at $700 a month plus ad spend.