Is your marketing working? The KPIs small businesses should track
Short answerTrack the numbers that connect to revenue: leads, cost per lead, cost per customer, conversion rate from lead to sale, and customer lifetime value. Likes and impressions are useful signals, not goals.
The core five
- Leads: calls, forms, bookings and messages
- Cost per lead: spend divided by leads
- Lead-to-customer rate: how many leads buy
- Cost per customer: spend divided by new customers
- Customer value: revenue per customer over a year
Channel signals
Social: reach, saves, shares and profile visits. Ads: click-through rate and cost per click. SEO: map views, calls from Google and rankings for key searches.
Want this done for you?
Levela's facebook & instagram ads starts at $700 /month. Book a free call and we'll tell you what we'd do first.
How often to review
Weekly for ads, monthly for social and SEO, quarterly for strategy.
Frequently asked questions
What's a good marketing budget for a small business?
Many small businesses spend 5% to 10% of revenue on marketing, more when growing fast.
Get a free audit
We'll review your social media, ads and website and send three fixes you can make this week.